CUALI

CUALI, pronounced like quality, is a word in the Nahuat language, meaning good.

Our founder, Sandy Martinez Ahn, quarantined with the Nahuat indigenous community of Michoacán, Mexico, during the pandemic while surfing full time and living in her van. It was during this time, that the idea for CUALI was born.

Our mission is to create quality goods with usability in mind, where conscious wear meets function for those who seek adventure and play outdoors.

We are proud to donate to conservation efforts to protect wildlife in Costa Rica.

Meet the Founder

UC San Diego alumni and ex City of Torrance lifeguard, Sandy Martinez Ahn was born and raised in California, where she spent much of her life in the water and under the sun. Having studied User Experience Design, she focuses on creating products that optimize for usability, function and inclusivity.